Introduction and Importance of Text Highlighting in PowerPoint
Highlighting text in PowerPoint is an essential feature for creating engaging and effective presentations. Whether you are delivering a business proposal, academic lecture, or a personal project, emphasizing key points can make your content more accessible and visually appealing. By highlighting text, you draw the audience’s attention to critical information, ensuring that your message is clear and impactful.
Text highlighting can be particularly useful when you need to compare data, showcase important statistics, or underscore significant concepts. It helps to break the monotony of plain text and enhances the overall readability of your slides. In this guide, we will explore various methods to highlight text in PowerPoint, making your presentations stand out and resonate with your audience.

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Using PowerPoint’s Text Highlight Color Option
One of the simplest ways to highlight text in PowerPoint is by using the built-in Text Highlight Color option. This feature allows you to directly emphasize portions of your text with a variety of highlight colors, making it stand out in your presentation. Here’s how you can do it:
Step-by-Step Guide
- Select the Text: Start by selecting the portion of the text you want to highlight. Click and drag your cursor over the text to highlight it in blue.
- Find the Text Highlight Color Button: Navigate to the ‘Home’ tab on the PowerPoint ribbon. In the ‘Font’ group, you will find the ‘Text Highlight Color’ button, usually represented by a highlighter pen icon.
- Choose Your Highlight Color: Click the small arrow next to the Text Highlight Color button to open a dropdown menu of color options. Select the color you wish to use for highlighting.
- Apply the Highlight: Once you’ve selected your desired color, simply click on it. The selected text will now be highlighted in the chosen color.
Tips for Effective Highlighting
- Consistency is Key: Ensure that you use the same highlight color throughout your presentation for similar types of information. This helps in maintaining visual consistency.
- Avoid Overuse: While highlighting is a powerful tool, overdoing it can be distracting. Use it sparingly to emphasize only the most important points.
- Choose Contrasting Colors: Select highlight colors that stand out against your slide background and text color to ensure readability.
By following these simple steps, you can easily highlight text in PowerPoint, making your presentations more dynamic and engaging.
Highlighting Text with Shapes in PowerPoint
Another effective method to highlight text in PowerPoint is by using shapes. This approach allows you to create custom highlights that can be tailored to match the theme and style of your presentation. Using shapes to highlight text gives you more control over the appearance and positioning of the highlighted area. Here’s how you can do it:
Step-by-Step Guide
- Insert a Shape: Begin by navigating to the ‘Insert’ tab on the PowerPoint ribbon. Choose the ‘Shapes’ dropdown menu and select a shape, typically a rectangle or rounded rectangle, which will serve as your highlight.
- Draw the Shape Around the Text: Click, and drag your cursor to draw the shape around the text you want to highlight. Ensure the shape covers the text adequately without obscuring it.
- Format the Shape: With the shape selected, go to the ‘Format’ tab. Adjust the ‘Shape Fill’ to a highlight color of your choice. To ensure your text remains readable, set the ‘Shape Fill’ to a semi-transparent color using the ‘More Fill Colors’ option and adjusting the transparency slider.
- Send Shape to Back: To make sure the text is visible, with the shape still selected, right-click and choose ‘Send to Back’ from the context menu. This will place the shape behind your text, allowing the text to show through.
- Refine the Shape’s Position and Size: Fine-tune the position and size of the shape to perfectly highlight the intended text without covering any part of it.
Tips for Effective Highlighting with Shapes
- Match Your Theme: Use shape colors that complement the overall theme and color scheme of your presentation. This ensures a cohesive and professional look.
- Adjust Transparency: If the highlighted text becomes difficult to read, increase the transparency of the shape fill to strike a balance between emphasis and clarity.
- Optimize Shape Borders: Consider adding a border to your shape for additional emphasis. You can adjust the thickness and color of the border to suit your presentation’s design.
By using shapes to highlight text, you can create visually appealing and customizable highlights that enhance the readability and impact of your presentations. This method is particularly useful when the built-in text highlight color option does not offer the desired level of customization.
Highlighting Text in Older Versions of PowerPoint Using Microsoft Word
If you are using an older version of PowerPoint that does not support the Text Highlight Color feature, you can still highlight text effectively by leveraging Microsoft Word. This method involves highlighting the text in Word and then transferring it to PowerPoint. Although it requires a few extra steps, it’s a reliable way to ensure your text stands out in your presentations. Follow these steps to highlight text using Microsoft Word:
Step-by-Step Guide
- Open Microsoft Word: Begin by opening Microsoft Word on your computer. If you don’t have a Word document ready, create a new one for this purpose.
- Write or Paste the Text: Write or paste the text you want to highlight into the Word document. Make sure the text formatting matches the style in your PowerPoint presentation.
- Highlight the Text in Word: Select the portion of text you wish to highlight. Go to the ‘Home’ tab and click the ‘Text Highlight Color’ button, then choose your preferred highlight color. The selected text will be highlighted in Word.
- Copy the Highlighted Text: Once your text is highlighted in the desired color, select and copy the text by pressing ‘Ctrl + C’ (Windows) or ‘Command + C’ (Mac).
- Paste the Text into PowerPoint: Open your PowerPoint presentation and navigate to the slide where you want to place the highlighted text. Click on the text box and paste the copied text by pressing ‘Ctrl + V’ (Windows) or ‘Command + V’ (Mac). The highlighted text will appear as it was in the Word document.
Tips for Effective Highlighting Using Microsoft Word
- Maintain Consistency: Use the same method and highlight color throughout your presentation to keep it visually cohesive.
- Check Compatibility: Ensure that the highlight colors used in Word are compatible with the theme and background of your PowerPoint slides. Some color discrepancies may occur when transitioning between the two programs.
- Regular Updates: If you make continuous updates to your presentation, keep your original Word document handy for easy re-highlighting and copying.
By using Microsoft Word, you can efficiently highlight text in older versions of PowerPoint, ensuring your presentations are visually engaging and informative. This method provides a workaround when the direct highlighting feature is not available.
Alternative Methods for Highlighting Text: Glow Text Effect and Animation
In addition to built-in text highlighting and using shapes, PowerPoint offers other creative methods to emphasize your text, such as applying glow text effects and animations. These techniques can add visual interest and capture your audience’s attention in a dynamic way. Let’s explore how to use these features to highlight text in PowerPoint effectively.
Applying the Glow Text Effect
- Select the Text: First, select the text you want to emphasize by clicking and dragging your cursor over it.
- Open the Text Effects Menu: Go to the ‘Home’ tab, then navigate to the ‘Font’ group. Click on ‘Text Effects and Typography’ (represented by an ‘A’ with a glowing effect).
- Choose Glow Effect: From the dropdown menu, select ‘Glow’ to open a palette of glow options.
- Customize Glow Settings: Choose a pre-set glow effect or click on ‘Glow Options’ to customize the color, size, and transparency. This allows you to fine-tune the glow effect to match your presentation’s design.
- Apply the Effect: Once you’ve adjusted the settings to your liking, simply click outside the menu to apply the glow effect to your text.
Using Animation to Highlight Text
- Select the Text Box: Click on the text box containing the text you want to highlight.
- Navigate to the Animations Tab: Go to the ‘Animations’ tab on the PowerPoint ribbon.
- Choose an Animation Effect: Select an entrance or emphasis effect from the animations gallery. Popular choices for highlighting include ‘Fade’, ‘Wipe’, and ‘Pulse’.
- Adjust Animation Timing: Set the duration and delay of the animation using the options in the ‘Timing’ group. This lets you control when and how the highlighted text appears during your presentation.
- Add Animation Sequence: If needed, you can add additional animation sequences to multiple text elements for a coordinated highlight effect.
Tips for Using Glow Effects and Animations
- Subtlety is Key: Use glow effects and animations sparingly to avoid overwhelming your audience. Focus on key points that need extra emphasis.
- Harmonize with Design: Ensure that the glow color and animation style align with the overall look and feel of your presentation for a cohesive visual experience.
- Test Animations: Always preview your slide to see how the animations play out with the rest of your content. This helps in making necessary adjustments for smooth transitions.
By incorporating glow text effects and animations, you can highlight text in PowerPoint in a visually appealing and interactive manner. These advanced techniques provide a dynamic way to draw attention to important information, making your presentations more engaging and effective.